Page 50 - Carlson School GBCC Career Guide

Marketing and One-Company Background
RESUMES
CJ KNOPE
555 Pawnee Avenue South • Minneapolis, MN 55555 • -612-555-6148 • knope@umn.edu
EDUCATION
UNIVERSITY OF MINNESOTA, Minneapolis, MN Carlson School of Management
Candidate for Master of Business Administration Forte Fellow
UNIVERSITY OF ST. THOMAS, Saint Paul, MN College of Arts & Letters
Bachelor of Arts – American Studies
Cum laude
EXPERIENCE
GENERAL MILLS, Minneapolis, MN
across 3 key customers to maintain appropriate channel balance and maximize promotional activity while
delivering annual volume goal at target cost per case
• Commercialized 15+ new products in partnership with marketing and supply chain, including logistically-
complex test of GoGurt Organic and unprecedented launch of Annie’s Cinnabunnies Cereal in all 8 Costco
regional buying divisions
• Influenced Annie’s Operating Unit to provide differential support on Cheesy Smiles product launch at
Costco, resulting in 1,500 pallet commit – the largest-ever commit on a single Annie’s item
• Secured $2MM+ in incremental funding across 5 merchandising programs and managed dynamic budget
tracking to drive alignment with finance team
Business Category Manager - Yogurt June 2015 – July 2016
• Developed best-in-class, customizable category growth story resource for field sales teams to optimize
distribution, shelf sets, and space allocation to grow both GMI business and total category sales
• Presented compelling category vision and outlined customer-specific item assortment to accelerate yogurt
growth in head-to-head manufacturer review at Price Chopper
• Created specialized Hispanic yogurt set recommendations by utilizing customer research and syndicated
shopper data (Nielsen, 84.51, Mintel, NPD) in partnership with shopper insights team
Business Planning Associate – Walmart.com March 2014 – June 2015 • Led inaugural Joint Business Planning process with Walmart.com merchant team in San Bruno, CA
• Expanded eCommerce distribution above and beyond Walmart’s brick and mortar assortment, growing
brands like Muir Glen and Larabar
Business Management Associate – Small Format February 2013 – March 2014
• Captained catalog clean-up and developed best practice assortment recommendations for Amazon.com and
Amazon Fresh’s 3 initial launch markets
• Evaluated total perishable and frozen trends as category steward for Dollar General
• Spearheaded pricing audit team after launch of GMI’s first-ever branded everyday item at Aldi
DIGITAS LBI, Chicago, IL
Summer Intern – KitchenAid June 2011 – August 2011
• Led comprehensive review of 14 competitive websites to identify opportunities for KitchenAid.com
redesign and applied data visualization techniques to determine key change areas
May 2020
May 2012
July 2016 – July 2018 • Managed $75MM trade marketing budget on $500MM base of business, aligning merchandising strategies
Trade Planning Lead - Club
LEADERSHIP AND COMMUNITY INVOLVEMENT
• Carlson School of Management MBA Association, President
• Carlson School of Management MBA Association, First Year Representative • Guthrie Theater Open Call, Advisory Board Member
• Carlson School of Management Partners’ Club, President
March 2019 - Present September 2018 – Present July 2016 – Present November 2016 – April 2018
48 Carlson School of Management